Get found in the moment by targeting on search intent. Build brand awareness with key placements. Between Google and Bing, you have potential for tremendous reach and you can make data-driven decisions on how (where) to focus ad spend for the best return.
We'll discuss keywords and key phrases of importance to you—and, even more importantly, to your target audience. What do people need to know to make a decision of whether or not to contact you or buy from you? We'll craft and group ads by product, by theme, by whatever reason someone might search for what you have to offer. We can set conversion goals and supplement monitoring with automation to optimize performance.
Let's meet monthly to review what worked and what didn't work so well since the last session. Let's discuss what content updates are coming to your website soon, and how we can coordinate advertising with them. Advertising performs best when keywords, ad copy, and destination pages are consistent.
Google and their display network offer opportunities to expand beyond search, building brand awareness and recognition. If you wish to advertise through publishers like a trade association to which you belong, we can help develop the ads for that sort of campaign, too. Ideally, we would look at your advertising as a whole, yet tailor the messaging to the audience.
In some cases, you may find the first-page bid for a click on a keyword or phrase is more than you care to budget. (Ask about the "chicago attorney" example... or you may hear it without asking.) This is why we will put time into getting to know you and your target audience—researching, experimenting, revising aspects of a campaign. Often, a collection of multiple "long-tail" search terms will yield higher returns than a single, high-bid term.
It's in Google's best interest to demonstrate value in advertising through their network, and they may call to work through performance recommendations. In such cases, they often start with the recommendations that their service generates automatically: keywords to consider, extensions, budget adjustments, etc. With SMBworks as manager of your campaign(s), you're welcome to take their call or to ask them to call us, instead.