Note: Supporting services generally are offered as add-ons to core services, although not necessarily limited to core services within the same category.
SMBworks will consult with you to package and price what supporting services will help you reach new people and keep your current audience engaged.
For best results, your email marketing list(s) should be segmented and kept up-to-date. If it's been more than a few months since your last campaign, some of those subscribers may have changed email addresses (e.g., issued by a new employer). Verifying email addresses will weed out those that are no longer deliverable—before they bounce on your next campaign.
We can integrate list subscription with your website and/or landing page, with segmentation by interest, source and other factors.
If you don't already have an account, we can create a Google and or Bing search ads account for you. Pay the search network directly for per-click costs or budget those costs along with monthly campaign management for consolidated billing.
Similarly, SMBworks can create a page for your organization, along with a business account to serve as owner of the page. Get a custom advertising audience built around your target market, or even specific to a campaign.
Tracking website traffic with Google Analytics is included in any Website design-build project. We'll use an existing property profile if you have one, likely with a new view, or we'll create an account for you. Combined with Google Ads conversion tracking and Google Search console, Analytics reporting gives you a robust view of how your website, landing page(s), and campaigns perform.
Get a report of your key metrics delivered to you via email the first of each month, comparing the previous month's activity to the prior month. The report can be a single, simple page or multiple pages that delve into details by property and campaign network.